Mission : Pad It Right

#PadItRight

Because hygiene doesn’t end after use.

Every month, nearly 36 crore women in India menstruate. If even half of them use disposable sanitary pads, that means around 12 billion pads are discarded every year — nearly 33 million pads every single day. Now imagine where all that waste goes. Most of it ends up in regular garbage bins, mixed with kitchen waste and recyclables. From there, it lands in the hands of waste pickers who sort through it bare-handed, without protection, or in open garbage piles where stray animals tear them apart.

The Problem We Refuse to Ignore

When we entered the waste management field, this was one of the most disturbing realities we witnessed. Piles of used pads mixed with general waste, dogs dragging them through open dumps, and sanitation workers — many of them women — forced to handle them without gloves or any protective equipment. As we began deeper conversations with several women about how they disposed of their pads, one point remained constant — everyone wanted a proper way to dispose of them. But there wasn’t one...

To ensure that every sanitary pad reaches the right place — through safe, dignified, and respectful disposal.

Take the Pledge — Pad It Right

Join thousands taking a stand for safe and dignified sanitary waste disposal.

Red Dot – Pink Disposal Bags

Through conversations with several women, we realized one key issue — there is no proper or uniform way to dispose of sanitary pads. Most women wrap used pads in any polythene or paper and quietly mix them with regular household garbage. This not only creates discomfort but also puts waste collectors at serious health risk. To solve this, we designed biodegradable pink disposal bags marked with a red dot — a simple yet powerful solution that both women and waste collectors can easily identify. These Red Dot Pink Bags make sanitary waste easily recognizable without revealing anything personal, ensuring it is handled safely and separately. A simple red dot can save countless waste pickers from direct exposure to infections and reduce contamination in mixed waste streams.

Dedicated Bins for Every Home, Society, and Office

When we spoke with women, one thing became clear — there’s simply no proper place to throw sanitary pads. Most of the time, they end up mixed with regular household waste because there’s no other option. That’s why we created dedicated sanitary-waste bins with lids and a clear red-dot marking. Small enough for homes and visible enough to create awareness. A small step that tells a big story — that we care enough to handle what others ignore. We’re partnering with local authorities, housing societies, and schools so pads collected separately are easier to manage, safer to handle, and far less harmful to the environment. This isn’t just about waste — it’s about dignity, safety, and change from the ground up.

Technological Solutions for Safe Processing

One of the biggest challenges with sanitary waste is where and how to finally dispose of it. Today, incineration is the only approved method — but it releases high CO₂ emissions. When pads go to landfills instead, they stay there for 700–800 years. Since pads contain 60–70% plastic, separating the fluid and organic components could make much of this material recyclable. No one has solved this fully yet — but we’re committed to it. Our R&D team is working with NGOs, researchers, and technical experts to create machines that safely extract, process, and recover materials from menstrual waste, while keeping emissions low. We believe the solution is not far — and when it comes, it will help build a closed-loop system where even menstrual waste finds a meaningful, sustainable end.

Education & Awareness Drives

While technology forms the backbone of our solution, real change begins with people. That’s why we regularly conduct awareness camps, nukkad nataks (street plays), and social media drives to spread one simple message — safe disposal is everyone’s responsibility. Through these initiatives, we aim to break the silence, start conversations, and empower people with simple, practical ways to manage sanitary waste responsibly. We truly believe that with consistent effort, awareness, and compassion, this movement will grow into a quiet revolution.

Working with Local Governments

Our mission doesn’t stop at awareness — it extends to systemic change. We’re actively engaging with local government bodies, municipal teams, and sanitation departments to educate waste collectors and ensure that sanitary waste is handled with safety and dignity. At the same time, we are in discussions with government authorities to make Red Dot Pink Disposal Bags a mandatory inclusion with every pack of sanitary pads. This one step would lift the burden from women to buy disposal bags separately and ensure that every sanitary pad sold comes with a built-in, responsible way to dispose of it. Our goal is simple yet powerful: To make safe pad disposal not just a choice, but a nationwide standard.

Why It Matters

Mission Pad It Right stands for that small but powerful shift

From hiding to handling.
From shame to safety.
From ignorance to awareness.

Start with one bag, one bin, one responsible action.

Wrap it. Mark it. Dispose it — the right way.

Because true hygiene doesn’t end when your period does.

Let’s Pad It Right, for dignity, safety, and a cleaner planet.

Join the Mission